KIKI, a purple matte liquid lipstick shade is our newest addition to our collection of matte liquid lipsticks…..we’ve improved our matte lipstick formula making the texture a little more liquid and creamier, the formula is super hydrating yet dries dries down matte, long wear, comfortable, transfer-proof, smudge-proof, fool-proof and infused with hydrating properties to keep the moisture in your lips.