The MOIST LIP GLOSSES is a gloss like no other, we’ve created a thick formula however non-sticky, we’ve realised that glosses tend to break your lips because of the sticky consistency as they lift up the skin on your lips….the MOIST LIP GLOSS formula is also hydrating and infused with vegetable oil, Vitamin E and Jojoba oil to keep the skin hydrated…..the formula is very light weight ultra glossy and super pigmented. The have a slight fruity smell, that isn’t over powering!